Mashop—Virtual Shopping in Physical Stores
- Shopping at Best Buy with Mobile Codes
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www.youtube.com/watch?v=BQ0Ww-KOPdA
- My Shopping, My Way
Are You Ready for the Tech-Shaped Consumer? -
www.cisco.com/.../NRF-2011_PoV_Cisco-IBSG.pdf
- Are U.S. Brick-and-Mortar Retailers Ready for a Wave of
Global E-Commerce Competitors? -
www.cisco.com/.../E-Commerce_Globalization_1006...
- The New Normal in Retail
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www.youtube.com/user/CiscoIBSG#p/u/50/1WqFRNq537o
- Collaboration Impact Zones That Increase Store Associate Productivity
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www.youtube.com/ciscoibsg#p/u/0/_eXyU_BiXL0
- Cisco ServicePresence
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www.youtube.com/user/CiscoIBSG#p/u/36/ipmTHcJJHJw
- The Future of Retail Touchpoints
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www.youtube.com/user/CiscoIBSG#p/u/37/f9v22cUe1MI
- Virtual Shopping Adventures
(Raymond Burke) -
www.indiana.edu/~rcapub/v22n2/p30.html
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Mashop@adm.tel
- Video
- View
- More Information
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Directory information
Mashop
Mashop
owner: mashop.org, mashop.mobi, mashop.info, mashop.me, mashop.tel, mashops.ru
- Mashop — Virtual Shopping in Physical Stores.
The multichannel mobile future suggests a blending of the physical store environment with the speed-search-choice attributes of the Internet. At the same time, accelerating product commoditization, consumers’ requirement for value, and two important demographic shifts—Baby Boomers reaching retirement age and tech-savvy Millennials entering prime consumption-employment years—suggest that retailers must form new merchandising combinations from physical SKUs, services, and sales support. This is an evolution from today’s multi-channel approach to an omni-channel, all-encompassing brand experience—one that can accompany consumers anywhere, recognize and reward loyal behavior wherever and whenever the brand is touched, fulfill consumers’ desire for combination solutions, and enable transaction-pickup-return through whichever door (or portal) is convenient.
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